Pearl Liddawa | HubSpot Administrator

“Marketing leadership that moves businesses forward.”

I began my career as a Marketing Assistant and Virtual Assistant at a small startup, handling content creation, social media management, CRM maintenance and a range of administrative work. That role gave me a strong foundation and real insight into digital marketing and business operations.

Eager to take on more, I advanced to Marketing Head — leading all marketing initiatives, working directly with the CEO and Director on a strategy aligned to the company’s broader goals, and managing a team of marketing professionals with leadership, mentorship and support.

Stepping into leadership was daunting at first, but my skills, experience and drive let me thrive. Along the way I gained deeper expertise in leadership, strategic planning and the power of collaborative teamwork.

What I bring to the table

HubSpot administrationCRM management & data integrityDigital marketing foundationContent & social mediaStrategic marketing leadershipExecutive-level collaborationTeam management & mentorshipStrategy development & executionAdaptability & resilienceContinuous learning

I’m passionate about making a difference through effective marketing leadership, and I bring that experience, energy and creativity to the TAG team every day.